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By: Mark Dale

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Friday, 18-May-2012 02:15 Email | Share | | Bookmark
Things to Know Before Hiring an AdWords Professional

Hiring an AdWords professional to manage your AdWords accounts is a great idea. But it comes with its own set of positives and negatives. If you hire a right person, your business will prosper, or else you’ll end up losing money without any returns. Therefore, it’s really important that you take research and evaluation process serious and then hire a professional.
Research and evaluation involves knowing a lot of things such as places to find expert, what salary to pay them, and how to scrutinize their resume. Besides that, it also involves learning the pros and cons of hiring a professional.
Business Size
Know your business size, its budget constraints, and the total man-hours required to run the AdWords campaigns. Once you are aware of these things, you can hire an individual for PPC management or hire a small yet trustworthy company that handles Google AdWords campaigns. Hiring an in-house expert could be of higher convenience than outsourcing the work to a company. Because, you can monitor the results and see if things are going as you want. google advertising professional
Awareness of Google AdWords
To hire an AdWords expert and monitor his work, you’ll have to be aware of Google AdWords yourself – how it works, what it takes to make campaigns successful, etc. This will help you figure out if the person you’re hiring has more knowledge about Google AdWords than what you have.
The Future Plans of Your Business
You’ll have to be very clear about your business plans. Clarity about business plans would help you reap long-term benefits from Google AdWords. And especially when you’ve a professional, within the company, working for you to setup and run successful AdWords campaigns.
Subsequent to knowing the above mentioned three things, you should also know the pros and cons of hiring an AdWords expert. Here are some of them for you:
Pros and Cons of Hiring an AdWords Expert
• Focus on other important areas of business and leave AdWords part to the expert.
• You can have a fixed budget for your pay-per-click marketing campaigns.
• Very less chances of campaign failure.
• You don’t have to spend more time acquiring AdWords knowledge.
• Could bring in very positive changes in your online business.
• You’ll have to research a lot and evaluate to find an AdWords expert. This is a time consuming process. free google advertising
• You’ll have to pay a fixed salary every month, even if your campaigns don’t perform well.
• You’ll have to reveal confidential information related to your business to the AdWords professional you hire.
• While an expert does his job, you and your business become dependent on him.
Where to Find Experts and Assess their Work?
Google AdWords experts are all around on the web. You can search for experts in your country or from other parts of the world. However, if you aren’t sure where to find AdWords expert, then here’s a source – Google Partner Search. It’s a place where Google certified companies and individuals are present.
If not Google Partner Search, simple Google search could bring you a list of PPC management experts. Type the right keywords to see relevant results pop up on the screen. Click on few on them and evaluate their expertise.
• Know how they work, whom they’ve previously worked with, what results they achieved from their PPC campaigns, and what their clients say about them.

• Ask the expert to carry out few trial campaigns. You can assess their work and also find the Return on Investment (ROI) from their work.
Everything you need to know about hiring an AdWords Professional is discussed above. And as far as experts pay is concerned, it depends on how they charge. While some experts charge a percentage of campaign budgets, other experts opt for a fixed salary. Basically, it depends on the person you hire and his/her expertise.


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